Why registering a trademark is important

Brands and trademarks are at the heart of every successful business and are amongst a company’s most valuable asset.  A brand or trademark is the principle means that a business can distinguish its services or products from its competitors and build up its own unique “brand image” that communicates directly to their target market, building up a loyal and valued customer or client base.

Yet, the majority of small and medium business owners do not register a trademark as many lack the understanding of how to go about it or allude to cost, which in actual fact is not significant when relating cost to safeguarding the investment you have already made in your business.

Click on the link below which will take you to our short article on “Essential Advantages of a Trademark Registration” in this month’s March 2017 issue of the <strong>BAN Bulletin</strong> by David Bernstein, a trademark and copyright attorney specialist at de Chalains, a national patent and trademark law firm, who expels the myths around trademark registration and provides business owners with insight to the advantages.

Click here to read the full article – Essential Advantages of a Trade Mark Registration